Senior Digital Experience Manager (m/f)

 

Wichtigste Eigenschaften

Arbeitsort

Herzogenaurach, Bayern

Unternehmen

Lorenz Office GmbH & Co. KG

Allgemeine Beschreibung

Kommen Sie zu Lorenz, dem führenden regionalen Personaldienstleister im Office-Bereich in der Metropolregion. Festanstellung, innovative Projekte, echte Chancen für Ihre berufliche Entwicklung, eingebunden in renommierte Kundenunternehmen der Region. Für unseren international tätigen Kunden, einen der Global Player der Sportartikelbranche mit Sitz im Raum Erlangen, suchen wir Sie als

Tätigkeitsbeschreibung
Key Accountabilties

- Responsible for the end to end delivery of high profile digital campaigns across multiple verticals; from briefing, creative and technical development, integration and localization, user testing and quality assurance to post launch A/B testing and optimization
- Lead cross-functional Digital teams, including external agencies, towards the delivery of the different functionalities / deliverables part of a digital campaign
- Guard the delivery of digital campaigns to ensure that crucial parts of the scope can be delivered under all conditions
- Create strong ties with Category and Market teams by sharing Digital expertise and guiding them on the best practices for digital production
- Educate categories/markets on Digital Experience capabilities/objectives and assure continuous quality improvement
- Support the creation of high quality functional design for cutting edge digital campaigns in partnership with the global Categories and local Marketing teams
- Continuously support the evolution of the digital tools and frameworks in close cooperation with the responsible product owners
- Identify business requirements and interpret these into both campaign and platform digital executions
- Partner with categories/markets implementing effectively the Digital strategy
- Contribute to the creation of future campaign strategy based on the Digital guidelines and framework
- Works closely with cross-functional departments and agencies to ensure the right adaption of Digital
- Responsible for the delivery and constant improvement of innovative and leading Digital executions
- Be the point of contact for categories on a daily basis for their Digital initiatives
- Leverage on the data insights to effectively deliver Digital campaigns
- Help all teams to integrate Digital in their discipline

Knowledge, Capabilities and Experience

- Pro- active (engaging & impact-oriented) mindset, ability to think end-to-end
- High degree of self-management and drive
- Ability to work in a fast paced environment with different international cultures
- A passion to stay abreast of latest digital marketing technology and web related topics
- Strong communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business
- Broad/ deep knowledge and understanding of ever changing digital landscape, of the service offerings in the digital marketing space, Content Delivery to multiple channels and devices
- An ability to articulate which elements of digital marketing are suitable for different campaigns and how they deliver results
- Strong analytical and social skills and with the ability to analyze problems from the business perspective
- Extensive experience of localized mobile first web sites and native apps
- Demonstrable experience with digital marketing platforms, Content Management Systems (ideally Tridion) and eCommerce platforms is considered a plus
- Ability to critically review functional documentation and project plans to a detailed level and derive recommendations to guarantee high quality digital solutions
- Ability to travel, domestic or international, as required
- Fluent English (verbal and written)
- Strong MS-Office skills (Word, Excel, PowerPoint), proficient in MS Office

Qualifications

- Four-year college or university degree with focus on Business Administration, or IT or related areas, or equivalent combination of education and experience
- Minimum of 6-8 years of progressive work experience in a digital department, agency or similar environment (ideally in Digital Marketing and communications for a global brand or media/agency network)
- Strong knowledge of Project Management methodologies (PMI certified and Agile practitioner are considered a plus)