Wichtigste Eigenschaften
- Arbeitsort
- Göppingen, Baden-Württemberg
- Unternehmen
- 3C Career Consulting Company
Allgemeine Beschreibung
- You are responsible for the product marketing and lead a Team of Product Marketers for all products (Remote Access, Remote Support, Monitoring, Collaboration, IoT)- Define, in close collaboration with Product Management, Sales and other Marketing Functions the audience frameworks, buyer personas, core messaging and value propositions
- Collaborate with customer acquisition, customer retention, product management, sales, field marketing and other functions to develop and execute the go-to-market strategy and serve as the voice of the market for product strategy development
- Define the roadmap of our client's products in close collaboration with Product Management, Product Development and Sales
- Deliver the products to market including global pricing strategies
- Understand the existing and prospective customer needs, conduct market research and lead Competitive Intelligence and Market Analysis
- Evangelize our products and best practices via marketing events, webinars, social media and other channels
- Develop and drive the complete launch plan for new products
- The Director of Product Marketing will report directly to the CMO
- Successfully completed degree or equivalent required
- 10 or more years of product marketing experience with a track record of delivering compelling, breakthrough strategy and execution in a customer centric b2b and enterprise software (SaaS) environment
- Familiar in perpetual and subscription software environments; making the move from perpetual to subscription is a plus.
- Ability to develop a deep understanding of the remote access, remote support, collaboration and IoT market and solutions, customer pain points, competition and trends.
- Experience with content development for products sold to IT or other technical buyers is strongly desired
- Ability to create data-driven go-to-market plans and adjust based on data analysis, market feedback and strategy evolution
- Ability to work with peer and senior technical customer users/buyers to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging and product features
- Exceptional written and verbal skills with meticulous attention to detail
- You lead with clear goals, are a great listener and mentor
- Fluent German and English language skills are required
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