Wichtigste Eigenschaften
- Arbeitsort
- Siegburg, Nordrhein-Westfalen
- Unternehmen
- Siegwerk Druckfarben AG & Co. KGaA
Allgemeine Beschreibung
Your duties:- Act as central point of contact for marketing communications for all Siegwerk regions, business units and global functions, focusing on the business units of Flexible Packaging and Paper & Board/Liquid Food Packaging
- Supporting implementation of the Siegwerk differentiation strategy, independently developing communication concepts and content and realising these through effective communication tools such as presentations, sample books, brochures, customer newsletters and digital media
- Organising product-relevant information in relevant media and devising a market communication plan to ensure the most effective information-sharing possible, while coordinating with the business units
- Act as sparring partner to our technology and sales teams
- Actively collaborating on the compilation of suitable marketing concepts and tools to underpin the product safety strategy (food safety ink portal)
- Setting up and maintaining a slide library for specialist areas
- Developing and implementing an advertising strategy, including advertising campaigns, and providing relevant information on media and platforms (especially for technological themes and content)
- Planning, organising and performing photo shoots; establishing and maintaining a photo database with worldwide access
- Overseeing marketing agencies and other external service providers
Your qualifications:
- Masters degree in Packaging Technology and/or Printing Technology, with additional qualifications in Marketing and Communication (equivalent to Kaufmann/-frau in Germany)
- Several years of work experience in the marketing and communication field, with expertise in these areas
- Familiar with MS Office, basic understanding of SAP
- Excellent understanding of and experience in current online media
- Fluent in English; good to excellent knowledge of Spanish and French would be an advantage
- Strong focus on internal and external customers along with high awareness of quality
- Readiness to travel on business occasionally
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